Film Productions

The most exciting and dynamic force to hit the fashion scene in Pakistan!
Spearheaded by Frieha Altaf, former model turned entrepreneur, who has 26 years of experience in the modeling world, with the organization of over a thousand events under her belt, she has direct access to the modeling industry. Having been an instructor for two years at the renowned Barbizon Modeling and Acting Center in Canada which has operations in over 200 markets all over the world, Frieha has the gravitas, knowledge and panache to bring the nascent modeling industry in Pakistan on par with global standards.

Frieha introduced the fashion magazine television program, “Lux Style Ki Dunya”, and then the “Lux Style Awards”, the first style awards in the country. The credit for “The Face of the Year” Award by Indus TV also goes to her. The “Miss Veet Supermodel Award”, an extension of the Veet Celebration of Beauty, with two years running, is also Frieha’s brainchild.

She started Catwalk Productions in Karachi in 1989, an event management company, which has gone on to organize thousands of events and TV shows since then.

Cats, an innovative modeling agency has discovered and introduced top models like Fayeza Ansari, Ayesha Alam and Aliya Zaidi, has worked with supermodels such as Aaminah Haq, Vaneeza Ahmed, Iraj Manzoor and has jumpstarted the careers of young models such as Sana Khan, Saima Haroon of Veet Super Model Contest and trained them from scratch in order to assist them in building brighter futures for themselves.

Our public relations firm Catalyst pioneered PR as well as monthly PR for designers and brands such as Sana Safinaz and Gul Ahmed for industry leaders like Unilever, Reckitt Benckiser, Engro Corporation, Byco and Crescent. It also introduced “The Red Carpet concept” in Pakistan.

Frieha spun her magic with top actor Shan, changing his image completely, after which he hosted the Lux Style Awards. Catalyst is also responsible in promoting Shan in the “Khamaj”/Fuzon video plus in the creative campaigns of Mobilink and Pepsi.

She revamped the images of top sports personalities such as Shoaib Akhtar-Instep, Shoaib Malik-Gillette, Omar Gul and Younus Khan.
Has done major work in the promotion of International tennis player Aisam Ul Haq- Clear Shampoo, Close-up, Pepsi.

At FASOS our highly professional modeling and training, along with life-skills workshops will equip one with confidence and a flair for success, be they prospective models, “brides to be”, or simply seeking perfect grooming, FASOS is the place to be, for everyone from preteens to any age bracket. It’s the ideal solution to instilling confidence in a shy youngster, to becoming popular amongst one’s peers or acquiring that magnetic personality of the famous stars!

We are committed to giving our students a quality professional education through our cutting edge team of experts in styling, hair, make-up, health and nutrition, fitness, poise and grooming, to prepare them in becoming successful professionals in the field of fashion and to achieve near perfection in their personal lives.

Therefore anyone can enroll for this life changing achievement, or present it as a gift to a loved one to show how much they care; perhaps you have a son/daughter, whom you would like to shine and outshine others, to achieve greater goals and live a fulfilling life. The experience lends an added dimension to their portfolios.

Our business model is not just defined by the industry we operate in, but also by the personal success of everyone that walks through our door!

With the speed of the world today there is nothing more welcoming than a friendly face and an understanding ear with a warm smile giving you the answer that is FASOS!